Robicelli's to open Brooklyn cupcake bakery at end of July

One of our favorite New York City cupcake companies, Robicelli's, is profiled in the New York Daily News, which reveals that they're opening their first retail storefront bakery in the DeKalb Market in Brooklyn at the end of July! (They used to own a gourmet market which also sold cupcakes.). Very exciting news for Robicelli's fans and those who've yet to discover their unique, fun flavors.

From the article, which has more information on how they got started and built their family-run business:

"We started using a borrowed kitchen and $40 in quarters I stole from my kids' piggy bank to buy butter and eggs," says Allison.

Now, 150 flavors later, with nearly 400 recipes still on their wish list, Matt and Allison have made Robicelli's irresistible.

Their unconventional flavors include Allison's favorite, Chicken and Waffles, and Matt's favorite, The Elvis — a peanut butter, bacon and banana combo.

They send out 1,400 cupcakes on Mondays, Wednesdays and Fridays to 15 locations, most recently Battery Place Market. They include everything from blue cheese to tiramisu.

Every cupcake, it seems, is a labor of love. Here's how Allison describes one:

"To make the tiramisu, first we make an espresso cake and then we hand-soak every cupcake into a dark espresso syrup to make sure that each is dripping with flavor. We take dark chocolate and espresso to make a really rich ganache and coat each and every one. We then make our French butter cream, which you really only see on wedding cakes, and put it on top of the cake. We then dust a nice, rich, Dutch processed cocoa powder from Belgium over the top of that."

Photos from the Robicelli's Facebook page:


Pecan French Toast, Toasted Almond, Bananas Foster, Bea Arthur


Wild Maine Blueberry Cobbler, Cinnamon Bun, The Bluth, Butterbeer


Green Tea Mandarin, Blueberry Port, Tiramisu, Chocolate Turtle


and last week's flavors, via their Tumblr: Clockwise from front: The Odessa, Banana Nutella, PB&J, Peach Cobbler

For orders, contact Robicelli's at info at robicellis.com or
917-509-6048 and visit their Tumblr for weekly flavors and locations (they do various markets and events).

Here are this week's flavors; click here to find out where to get them!



CPB: Chocolate cake, peanut butter buttercream, ganache, roasted peanuts

Tres Leches: Three milk soaked brown butter cake, dulce de leche buttercream, caramel shards

McFadden: Victorian lemonade cake and buttercream made with a splash of Pimm’s, candied lemon peel

Creamsicle: Orange cake, vanilla buttercream, candied orange peel