Sprinkles Cupcakes vs. Pink Sprinkles: another cupcake lawsuit

News of another cupcake lawsuit broke today, this time of Sprinkles Cupcakes suing a bakery in Fairfield, Connecticut called Pink Sprinkles Cupcakes. My personal two cents, speaking only as myself, is that you should make your company name as unique as possible and that Sprinkles will likely win this won, as they have with other lawsuits, but that remains to be seen (we'll keep you posted!). Via Forbes:

Nelson's company, Sprinkles Cupcakes, is so frosted that it filed a federal trademark-infringement lawsuit Friday in Connecticut against a store named Pink Sprinkles. The lawsuit claims the similarity in names is likely to cause confusion in the marketplace.

"The resulting confusion will damage Sprinkles and injure its reputation in the trade and with the public," the lawsuit says.

That being said, here are some cupcake photos from Pink Sprinkles on Facebook, because I'm always in favor of more cupcakes being consumed. You can also follow them @pinksprinklescc on Twitter.











Pink Sprinkles Cupcakes
Brick Walk Promenade
1215 Post Road
Fairfield, CT 06824
203-259-PINK (7465)
diane at pinksprinklescupcakes.com

Stacie's Test Kitchen Bakes Sprinkles Lemon Cupcakes Mix

Although I do not accept Sprinkles' claim that their ingredient listed as gelatin is actually carrageenan (so very different!), I made a Sprinkles at-home lemon cupcake kit without the iconic dots. The dots are where the animal-based gelatin is located. (As a vegetarian, I can't eat animal-based products.)









The directions were fairly straightforward (and so loaded with butter I knew the finished product would be rich and delicious). Sprinkles recommends baking longer than I normally would, and mentions that there will be ahem, shrinkage as the cupcakes cool.









There was a bit of shrinkage but not too bad. I was worried the baking cups would pull away but they held up just fine.










I found the cake to be very dense and heavy, almost like a pound cake and not as lemony as I'd hoped, but the frosting was exceedingly and perfectly lemony and refreshing. Combined they provided the lemon kick I'd been hoping for.









In no way could I make the frosting look properly Sprinkles-like, so I didn't even try. Also, my frosting was a bit too chilled for proper frosting. I'd made a double batch to handle the 24 cupcakes I made (two boxed mixes).








I topped the cupcakes with tiny edible (and gelatin-free) silver stars I bought at the Wilton tent sale.